E-commerce

Originate

Since the 1960s, the United States has made every effort to improve the Internet after the war in order to ensure the security of computer transmissions. "E-commerce" first appeared in the United States in 1994, and then the Japanese and European governments have invested a lot of money in the development of e-commerce. Online shopping, as the name suggests, is to use the Internet to shop, which can be said to be a part of e-commerce.

Development

According to Maryville University (2021), the development of e-commerce has not only changed customers' shopping methods, but also changed their expectations on how brands provide customer service, personalized communication and provide customers with choices.

E-commerce can collect the hobbies of each customer, especially the way of using big data. Through the collection of data, you can get items you like or are interested in. Then through your previous orders or clicks, get the price range in your mind. Finally, use social media or celebrity endorsements to continue to appear in your life to increase the exposure of the product. Use this method to capture consumers and stimulate consumers' willingness to spend money on purchases. Or use the preferences of all age groups to get your age group based on your membership information. Use the average data of the public to recommend items you may be interested in.